Cabinetmaker
Marketing Crew / 
Content Marketing

cabinetmaker marketing crew content marketing

Are you really using content such as blog posts, articles, videos and images to engage with your visitors and potential customers?

Are you giving your audience a reason to do business with you?

Content marketing is a strategic approach that uses the creation and distribution of relevant and interesting content on a consistent basis to attract leads and therefore potential customers within a defined audience.

Content marketing is important to your business because it creates brand awareness, establishes expertise, builds authority and establishes trust and as you know customers are far more likely to buy from people and businesses that they know, like and trust.

Cabinetmaker content marketing system

The power of content marketing

  • Blogs are among the primary three forms of media used in content strategies
  • Companies spend 46% of their budget on content creation
  • Search is the number one traffic source to blogs across all industries    
  • 51% of companies say updating old content has proven the most efficient tactic implemented
  • 86% of companies produce blog content compared to other formats

46%

Of ad budgets are spent on content creation by companies

86%

Of companies produce blog content compared to other formats

87%

Of video marketers say video has increased traffic to their website

our content marketing services

Make content marketing an integral part of your lead generation strategy

strategic development

  • Analyse competitors content in your industry
  • Analyse content and messaging that performs well with your local audience
  • Researching relevant blog content for your niche that has high engagement
  • Develop an editorial calendar

pillar content

  • Research and write up to 10 keyword rich, SEO optimised and audience relevant pillar content articles including related imagery
  • Research and write keyword rich, SEO optimised and audience relevant blog posts on a weekly, biweekly or monthly cycle including related imagery


content distribution

  • Post articles to your social media assets
  • Share articles with your email list to help keep your business top of mind and your list engaged

10 benefits of content marketing include:

You need to have a website that is lean and focused:

  1. 1
    It has a cheaper cost per lead and per sale - when you have produced a piece of content and published it you   don’t need to spend any more money on it. Unlike advertising which requires you to continuously spend. Therefore   leads and sales come at a fraction of the price.
  2. 2
    Shorter sales cycles - content marketing supports customers in making a buying decision in their own time and     before they even make contact with you. Which means customers are contacting you as a warm or hot prospect ready to buy.
  3. 3
    Free up your sales process - the use of content marketing in an inbound marketing model means leads come to   you.
  4. 4
    Multiple uses - one core piece of content can be turned into multiple content assets. For example a blog post into an infographic into a tweet.
  5. 5
    Compliments paid advertising - you don’t pick one over the other, you need to use them in tandem.
  6. 6
    Delivers consistent value - if you strive to produce excellent content, your customers notice, this can help keep   the content evergreen and keep your audience coming back
  7. 7
    Improved quality of leads - providing quality content at each stage of the sales funnel to potential customers   helps to weed out those looking for something different and therefore delivers better quality leads that are closer to making a sale.
  8. 8
    Prequalified leads - when a potential lead contacts you they will already have a clear understanding of what you offer and how that matches with their expectations.
  9. 9
    Segmentation - depending on the digital assets employed you can know who has put their hand up and shown         interest in your products and services and what they’re interested in.
  10. 10
    Retargeting and remarketing - data gathered from your content can be used in retargeting campaigns to     serve relevant ads to people who have previously visited your site, this enables you to create multiple touch points   again.

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